Pillsbury Holiday Cash Instant Win Game

Official Rules

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: Pillsbury Holiday Cash Instant Win Game (the "Instant Win Game") is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees, officers, and representatives of General Mills Sales, Inc., ePrize, Inc., as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible. The Instant Win Game is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation in the Instant Win Game constitutes entrant's full and unconditional agreement to these Official Rules and Sponsor's and Administrator's decisions, which are final and binding in all matters related to the Instant Win Game. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: General Mills Sales, Inc., One General Mills Blvd, Minneapolis, MN 55440. Administrator: ePrize, Inc., One ePrize Drive, Pleasant Ridge, MI 48069.

3. Timing: The Instant Win Game consists of two (2) phases, a code collection phase ("Code Collection Phase") and a game phase ("Game Phase as outline din the chart below:

Phase

Start Date at 12:00 a.m. ET

End Date at 11:59 p.m. ET

Code Collection

September 20, 2013

March 5, 2014

Game Phase

September 30, 2013

March 15, 2014

Administrator's computer is the official time-keeping device for the Instant Win Game.

4. How to Enter:

a. Purchase Pillsbury Ready to Bake!™ Cookies: During the Promotion Period, purchase a specially marked package of any Pillsbury Ready to Bake!™ Cookies and locate the on-pack code ("Code"). Then visit https://www.PillsburyHolidayCash.com and follow the links and instructions to enter the Code and complete and submit the registration form, including a valid home address. P.O. Boxes are not permitted. Once you submit the form, you will automatically receive one (1) Instant Win Game play for that day and proceed to the Instant Win Game page. Follow the links and instructions to play the Instant Win Game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for validation. Limit: Each Code may be used up to ten (10) times throughout the promotion, regardless of method of entry.

b. Enter Without Making Purchase: During the Code Collection Phase beginning on September 20, 2013, you may receive a code without making a purchase, by hand printing your name, mailing address, day and evening phone numbers, email address, and age on a 3" x 5" piece of paper and mailing it with proper postage to "Pillsbury Holiday Cash Instant Win Game," P.O. Box 5046, Department 801415, Kalamazoo, MI 49003-5046. You will receive an email within forty-eight (48) hours of receiving your request from pillsburyholidaycash@epi.com This email will contain your code that can be used for one (1) entry into the Instant Win Game. Limit: One (1) request per envelope. All mail-in requests must be handwritten. All mail-in requests must be postmarked by March 5, 2014 and received by March 12, 2014. All requests become the exclusive property of Sponsor, and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due requests, which will be disqualified.

All potential winners are subject to verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game. Limit: Each entrant may play ten (10) times per day during the Promotion Period, regardless of method of entry. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's plays and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant or player. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider, Internet service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being the authorized account holder.

5. All potential winning plays are subject to verification by Sponsor or administrator, whose decisions are final AND BINDING. An entrant is not a winner of any prize, even if the INSTANT WIN GAME SHOULD so indicate, unless and until entrant's eligibility and the potential Winning play have been verified and entrant has been notified that verification is complete . Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. any play that occurs after the system has failed for any reason is deemed a defective play, is void, and will not be honored.

6. Instant Win Game Prize Selection and Verification of Potential Winners: Receiving a prize is contingent upon compliance with these Official Rules. Administrator is an independent judging organization whose decisions as to the administration and operation of the Instant Win Game and the selection of potential winners are final and binding in all matters related to the Instant Win Game. There will be twenty thousand forty eight (20,048) random, computer-generated winning times during the Promotion Period. One (1) winning time will be randomly generated within each ten (10) minute interval during the Promotion Period. If you are the first player to play the Instant Win Game within a ten (10) minute interval after the randomly generated winning time, you will be a potential instant winner of the prize indicated. If no individual plays the Instant Win Game within ten (10) minutes following a computer-generated winning time, the prize will remain un-awarded. If any potential winner cannot be contacted, or fails to provide any other requested information within the required time period, potential winner forfeits the prize. If any potential winner cannot be contacted or if prize is returned as undeliverable, potential winner forfeits prize. Unclaimed prizes will not be awarded.

7. Prizes: TWENTY-FOUR THOUSAND FORTY EIGHT (24,048) PRIZES : Winner's choice of a $10 Virtual Visa Gift Card awarded digitally or a check for $10. The Virtual Visa Gift can be used to make purchases online or by telephone wherever Visa Debit cards are accepted within the U.S. anywhere online or over the phone within the U.S. Virtual Visa Gift Cards will be fulfilled 1-2 hours after confirmation of winner and check prizes will be fulfilled approximately 4-6 weeks after the confirmation of winner. Terms and conditions of gift codes apply. Approximate Retail Value ("ARV"): $10. Sponsor and Administrator are not responsible for complaints or issues regarding Visa gift codes (claims that code is invalid, insufficient, etc.) and winner should address any such issues with the issuer of the code. Odds of winning an Instant Win Game prize depend on the number of prizes available divided by the number of eligible Instant Win Game plays. No cash or other substitution, assignment or transfer of any prizes permitted, except by Sponsor, who reserves the right to substitute a prize or prize component with cash or another prize of comparable or greater value. Winners are responsible for all federal, state, and local taxes and fees associated with prize receipt and/or use. Prizes will be awarded "as is" with no warranty or guarantee, either express or implied offered by Sponsor. TOTAL ARV OF ALL PRIZES: $240,480. Limit : One (1) Instant Win Game prize per person per day with a maximum of five (5) Instant Win Game prizes per person during the Promotion Period.

8. Publicity: Except where prohibited, participation in the Instant Win Game constitutes winner's consent to Sponsor's use of winner's name, likeness, photograph, voice, opinions, biographical information, hometown, and state for promotional purposes in any media without further payment or consideration.

9. General Conditions: Sponsor reserves the right to cancel or modify the Instant Win Game if fraud, technical failures, human error or any other factor impairs the integrity of the Instant Win Game, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes at random from among the eligible entries received up to the time of the impairment. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Instant Win Game, or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the Instant Win Game is a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor, ePrize, Inc., and any promotional partners, each of their parent, subsidiary, affiliate, and related companies, and each of its and their respective officers, directors, employees, and agents (collectively the "Released Parties") from and against any losses, damages, rights, claim, or cause of action of any kind arising, in whole or in part, directly or indirectly, out of participation in the Instant Win Game or resulting directly or indirectly, from acceptance, possession, use, or misuse of any prize awarded in connection with the Instant Win Game, including without limitation personal injury, death, and/or property damage, as well as claims based on publicity rights, defamation, and/or invasion of privacy.

11. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Instant Win Game; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines, or network hardware, or software; (3) unauthorized human intervention in any part of the entry process or the Instant Win Game; (4) technical or human error which may occur in the administration of the Instant Win Game or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Instant Win Game, or receipt, or use of any prize or while traveling to or from any prize-related activity. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another entry in the Instant Win Game, if it is possible. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming, or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

12. Disputes: Entrant agrees that: (i) any and all disputes, claims, and causes of action arising out of or connected with this Instant Win Game or any prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (ii) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Instant Win Game but in no event attorneys' fees; and (iii) under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights to claim punitive, incidental, and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Instant Win Game, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

13. Entrant's Personal Information: Information collected from entrants is subject to the ePrize Privacy Policy https://www.eprize.com/privacy-policy and the Sponsor's Privacy Policy https://www.generalmills.com/corporate/privacy/privacy.aspx .

14. Winner List: For a winner list, visit http://bit.ly/1aLE1EI. The winner list will be posted after winner confirmation is complete.

© 2013 ePrize, Inc. All rights reserved.